When I first started building the app, I had the name Lerp in mind. It was short, memorable, and even had a neat connection to linear interpolation—something that felt a bit nerdy in the right way. Naturally, I went straight for lerp.com.
But no luck. It was already registered, sitting unused. There was no website, just a parked domain. I hoped maybe I could buy it later, but in the meantime, I had to keep looking.
While lerp.com was still a maybe, I started exploring other options. I looked at different TLDs like .app and .io, but nothing really clicked. Then I tried .it—and suddenly it made sense. “Lerp it!” had a fun ring to it, and the domain lerp.it was available.
It felt right for the brand—short, easy to say, and just a little unexpected. I grabbed it.
Later, I started to question the name Lerp itself. It felt a bit flat and maybe too technical. So I played around with the letters and tried swapping the “e” with a “u”. Lurp instantly felt better—friendlier, more playful, and way more in line with the vibe I wanted for the app.
But then came a new challenge: lurp.com was also taken. This time by a company actually trying to sell it—probably for a small fortune. I wasn’t about to pay hundreds of thousands for a domain name.
Thankfully, lurp.it was available. It was a smooth switch from lerp.it, and it still had that playful energy. I decided to stick with it.
There were two main reasons:
Some people associate .it with Italy (understandable), but to me, it reads more like a fun action—lurp it. That felt on brand.
I thought about other options too, like getlurp.com. It has a clear call-to-action, which works for a lot of apps. But for this project, it didn’t feel as natural. I preferred something that felt more like a standalone name, not a command.
Another surprise was just how much social media handles influenced things. @lurp was taken basically everywhere. But @lurpit? Totally available—and a perfect match for the domain. It was an easy decision.
Since I’m based in Sweden, I also grabbed lurp.se to catch any local traffic and redirect it to the Swedish version of the site. It just made sense.
I considered lurp.io and lurp.app, but they didn’t feel essential. For now, lurp.it and lurp.se are enough. That said, I’m keeping an eye on other TLDs—just in case I need them in the future.
As for lurp.com, I’ve accepted that it’s not going to happen—at least not anytime soon. The domain is being squatted on, and the asking price is out of reach. Unless things change drastically, I’m happy sticking with lurp.it.
This whole experience taught me a lot:
In the end, lurp.it feels like home for the app. I love the way it sounds, the way it looks, and the way it connects everything—from the name to the domain to the handle.
Would lurp.com have been nice? Sure. But the brand is more than a domain—it’s about what I’m building. And for that, lurp.it is the perfect fit.
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