Design at Lurp
Building a world that's friendly, cute, and just a little bit wild.
The Logo
The Lurp logo is built on a foundation of **playful geometry**. Each letter is constructed from rounded blocks that represent the different modules of our community.
By integrating our full color palette directly into the "U" and the "R," the logo serves as a constant reminder of the diversity and energy found within the app.
The Palette
Lurp Orange
Our Primary energy. Warm, welcoming, and full of life.
Lurp Green
Representing growth and the adventurous spirit of the wild.
Lurp Blue
The color of clarity and the open sky above Lars.
Lurp Purple
A touch of wisdom and the magic found in small moments.